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Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Will diabetes concerns impact sales of fruit juice?

Could a recent study, linking fruit juice to diabetes, spell trouble for beverage manufacturers?

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Gluten-free oats: Tap into the free-from oat opportunity

Taste is key to growing the alternative meat category. Source: Getty

Plant-based ‘animal fats’ key to sector’s regrowth

Meat alternatives can regain the growth seen earlier this century only if the category replicates the taste, texture and aroma of real meat, the boss of a food-tech upstart suggests.

Navigating the retail media maze: A collaboration for brands & retailers

Retail media networks, advertising platforms for retailers, are transforming how retailers and CPG brands advertise, with retailers creating new revenue streams while brands face challenges to compete for consumer attention through on-platform ads.

Single cell proteins: A question of cost

Single Cell Protein (SCP) produced by biomass fermentation has long been talked about in terms of its potential as an alternative protein source for feedstock, but how close is it to being a viable option?

How plant-based foods can regain their market strength

Plant-based food sales can rise again, but the barriers are big

Plant-based woes are many and often vast, but sector experts remain confident in the category's healthy future, offering advice on how to move it forward.

Can plant-based meat ever be truly clean-label? Image Source: Getty Images/Marko Jan

The demand for ‘clean label’ meat alternatives?

With many consumers classing plant-based meats as ultra-processed, the race is on for manufacturers to ‘clean up’ labels.

Is it right that the healthiest of the edible oils can never achieve a perfect Nutri-Score? GettyImages/fcafotodigital

Should extra virgin olive oil receive Nutri-Score ‘A’?

Since extra virgin olive oil boasts multiple health benefits, is it deserving of a higher Nutri-Score ranking?

The Nature Restoration Law aims to restore natural ecosystems. Image Source: Getty Images/Oleh_Slobodeniuk

Is the EU’s Nature Restoration Law compatible with regenerative agriculture?

The EU’s new Nature Restoration law wants to build up ecosystems, restore biodiversity, and help to pollinate crops. How closely does this resemble the aims of regenerative agriculture?